This mixed-use business development in northern Jeddah proposes itself as a “centre” in an area of urban sprawl which currently lacks one. A combination of retail, office space, hotel and serviced apartments acts as “magnet” and focal point, allowing people to remain on site for longer and reducing the need for car journeys during the day. The design includes a large outdoor civic space with water garden and shaded areas which utilise climate modifying features to increase occupant comfort and extend the period of seasonal usage.